Fashion labels & own collections
A premium print that feels like part of the garment – ideal for drops and own collections.
Discharge printing is one of our favourite disciplines. Instead of laying ink on top of the garment, we remove the textile dye from the fibre and replace it with a new pigment. The result is an extremely soft, breathable print – the popular vintage and fashion look that works especially well on dark cotton.

Discharge printing is a screen printing process using a water-based ink mixed with an activator. During heat-curing in the dryer tunnel – 180 °C with a curing time of 3.5 minutes – the activator breaks the bond of the reactive dye in the fabric. Wherever we printed, the original colour disappears and either the natural, warm cotton tone remains or – if we add a pigment – a new shade that sits directly in the fibre. The colour becomes part of the fabric, and that is exactly where the typical soft hand feel comes from.
The decisive difference is where the colour sits. With discharge, the shade is created directly in the fibre – the print is part of the fabric. Plastisol and high-solid water-based inks, by contrast, are printed onto the fibre; only low-solid water-based ink soaks into it. A cleanly printed plastisol print is barely distinguishable by hand feel from a water-based screen print. Discharge, however, remains the softest option with that typical matte vintage look, especially on dark cotton.
The print is particularly soft and breathable because the shade sits in the fibre rather than as a layer on top. The result is durable and wash-resistant, and the matte vintage look suits fashion and merch that should stand out from the standard promo tee.
As good as the look is, discharge has clear limits – and we talk about them openly upfront:
Discharge only works on dark, reactive-dyed 100% cotton. Blends, polyester content and pigment- or garment-dyed textiles cannot be discharged cleanly because their dye is bonded differently. On light cotton, discharge is not the right choice – there we achieve the softest hand with low-solid water-based ink. For discharge we prefer reactive-dyed organic cotton styles from Stanley/Stella and AS Colour. Which style suits your artwork is something we work out with you in a consultation.
To keep the look for as long as possible: wash inside out at 30 °C on a short cycle and do not tumble dry.
A premium print that feels like part of the garment – ideal for drops and own collections.
A vintage look for tour and band merch that stands out from standard goods.
For everyone who wants a particularly soft, breathable print with no noticeable ink layer.
Enquiry or instant price in the configurator
Advice on technique and garment
Review and approve the quote
Production and shipping
Deadline in just a few days? We print express too.
Whether 30 or 30,000 garments – get your price straight from the configurator or visit our showroom for samples and advice.